• UX Design
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Joshua Froscheiser
  • UX Design
  • Visual Design
  • About

The Thomas Beale Cipher

ANIMATION | ART PRODUCTION | SCREENWRITING

Based on the legend of the famous unsolved code, this short film was a collaborative effort that's creation took more than a year, from original concept to finished product.  

My contributions ranged from working with the director to develop the story, writing the script, building out visual environments such as the train station and flashback dig site, as well as a number individual visual assets and animations, including the intro credits. 

FULL FILM CREDITS

Role: Script/Story, Visuals, Rotoscoping, Intro Credits
Agency: Polymix Studios
Director: Andrew S. Allen

Arcade 30.1

PUBLICATION DESIGN

I had the honor of designing the first issue of ARCADE's 30th year in publication. This meant creating the first issue in its new, smaller format, helping establish the jumping-off point for future design iterations. 

As lead designer I was given the freedom and responsibility of creating the overall look for the issue, including the cover, as well as working directly with the ARCADE's staff throughout the process. In addition, my responsibilities included managing junior designer Noah Read, whom contributed layouts for several spreads of the issue.

Role: Lead Designer - Concept & Execution, Client Contact
Agency: Push Design
Creative Director: John Close

T-Mobile Peak Branding

IDENTITY DESIGN | BRANDING

This project was a rebranding of a T-Mobile internal employee awards event held annually in Hawaii. Beginning with the logo redesign, we wanted the materials to better reflect the Hawaiian location and remind employees of the perks of winning the award. Color-coding of materials was achieved through the use of vibrant photography of the region's many colorful natural features. The communications package included name badges, luggage tags, water bottles, and other assorted promotional materials. Illustrations in white created by John Close.

 

Role: Designer
Agency: Push Design
Creative Director: John Close

RRI Online Annual Report

VISUAL DESIGN | USER INTERFACE

Original concept, designs and implementation including all production work for the Rights & Resources Initiative 2013-2014 Annual review. 

The challenge for this project was to take the text-heavy annual review and create an attractive and intuitive desktop experience that let the content take center stage. It was important to the client that the user be able to quickly access not only the main sections, but details such as callouts, sub-headers, and figures. With often lengthy titles, the task became making all of the information accessible, while keeping the visual experience as clean and focused on the content as possible.

For my solution, I simplified the sitelet’s navigation to a linear trail of dots, allowing users to track where they are withinin the annual review, while also affording access to smaller details such as callouts and sub-headers from anywhere within the content. The stripped down navigation reveals the full titles of each demarcated section upon hover.

In addition, the design utilizes large background photography of the world’s forests that shifts vertically as the user scrolls through the text, creating a subtle parallax effect that helps the user feel like they're making progress as they move through the content. Tool tips are deployed throughout, allowing us to include citations directly within the flow of the text.

Role: Design Lead - Original Concepts & Execution, Client Contact
Agency: Push Design
Creative Director: John Close
Developer: John Miller

Swenson Say Fagét Proposal Book

VISUAL DESIGN | BRANDING

A system of custom printed components I designed for Swenson Say Fagét, a Seattle/Tacoma based structural engineering company. SSF came to us at Push Design to rethink their client proposal materials and devise a creative solution that would give them the flexibility they needed when creating packages of proposal materials that could range anywhere from a few project sheets, to over 100 pages of documentation. The key to the solution was focusing on SSF’s commitment to sustainability and their penchant for reusing existing structures and materials in their own projects. The design solution needed to reflect this philosophy in its form and design.

Role: Designer
Agency: Push Design
Creative Director: John Close

Campfire Vaudeville Website

VISUAL DESIGN | USER INTERFACE

Desktop website design for the neo-folk band, Campfire Vaudeville. I was responsible for the design of the website from wireframes and visual concepts, to final production. I worked directly with the client and our developer one-on-one throughout the entire process to develop the aesthetic and functionality of the site.  

Building on the styles I created for their music video and logo design, the goal was to create an environment that reflects the mood, time, and place the band was seeking to evoke. Influences ranged from folk music and "Oh Brother Where Art Thou?" to turn-of-the-century technologies.

Role: Design Lead, Client Contact
Agency: Push Design
Creative Director: John Close
Developer: John Miller

Logos

IDENTITY DESIGN

A collection of assorted logos I have designed.

Microsoft Exchange Archiving Videos

VISUAL DESIGN | DIRECTION

Six video series explaining the virtues of the Microsoft Exchange archiving platform. The project was a collaboration between Push Design and BuzzBee of Seattle, and Microsoft. My responsibilities included all storyboards and visual asset creation as well as directing the voice over and animation. Animator Mike Amelang did a fantastic job bringing all the designs to life and creating the final edited product.

Role: Design Lead, Client Contact
Agency: Push Design
Creative Directors: John Close

Mercedes Metrics App

VISUAL DESIGN | USER INTERFACE

These designs were for an in-house metrics analysis tool proposed to Mercedes-Benz by development house Heated Details. Having worked previously with HD on the Noble House Hotels & Resorts suite of property websites, Heated Details came to Push Design to create visual concepts for the tool that they would then build and execute.

Conceived of as an iPad application, the purposed tool was designed to give Mercedes-Benz an easy-to-use interface for comparing real-time vehicle metrics on their different vehicle classes, sorted and comparable by their regions of operation. My designs included an initial direction for the application, and a series of icons for various metrics. 

While Mercedes-Benz eventually passed on the proposed concept, the experience of working on a blue-sky application of this nature with a global brand like Mercedes-Benz was its own reward.

Role: Designer
Agency: Push Design
Creative Director: John Close

 

Arcade 25.4

PUBLICATION DESIGN

ARCADE is a northwest quarterly architecture and design publication that promotes and explores quality design in the built environment. A not-for-profit educational organization, ARCADE reinvents its aesthetics every year by having local graphic designers recast the look of the magazine, four issues at a time. Push Design was given the honor of contributing to this design tradition in the 25th anniversary issues. I jumped into the project during the 2nd issue and had an increasing role through issues 25.3 and 25.4 including most interior spreads, the feature in 25.4, and cover designs for both issues. 

Inspired by ARCADE's commitment to stretching it's visual boundaries, John Close's novel structure literally turned the magazine on its head, shifting the orientation of the non-feature interior pages into large vertical spreads. This allowed us to create compositions on a much larger, more architectural scale, and opened up new design solutions which reflected the larger themes of the publication itself.

Role: Designer
Agency: Push Design
Creative Director: John Close

The Thomas Beale Cipher

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Arcade 30.1

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T-Mobile Peak Branding

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RRI Online Annual Report

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Swenson Say Fagét Proposal Book

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Campfire Vaudeville Website

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Logos

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Microsoft Exchange Archiving Videos

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Mercedes Metrics App

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Arcade 25.4

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